… Helen Hokinson eavesdropped on a couple’s travel plans… …on to the cartoons, William Steig gave us a glimpse of the important work taking place behind an exec’s closed doors… Note how GE contrasted its product with the overly complicated gadgets demonstrated on stage by popular vaudeville comedian Joe Cook… …if the cruise was too rich for your budget, perhaps you could put your money toward a durable good like a GE all-steel refrigerator. Your fare, if you wanted an “apartment with a bath,” would set you back $3,950, or a cool $63,000 in today’s currency… …and you might have packed a Jantzen or two for this around-the-world cruise on the Empress of Britain, arranged through Canadian Pacific. …summer was on the way, and the makers of Jantzen swimwear were establishing their brand as both the choice for athletes as well as the fashion-conscious… …Murad, on the other hand, was widely available, but the brand faded as tastes moved away from Turkish-style cigarettes… Rea Irvin illustrated a long series of ads for the brand, presenting various “embarrassing moments,” including this familiar trope involving office hijinx… Most likely this was a local brand sold at nightclubs, restaurants and hotels, and not through retail… The makers of Dawn “Ring-Lit” cigarettes seemed to have a winner on their hands with a smoke you could light like a match, but I can’t find any record of the company. It says something to the effect that “Yale’s lead on the issue frees the rest of us to follow our fiduciary duty, toss tradition into the fire, and focus on practical matters such as traffic studies.” White, this the lead item for his column which made jest of a debate at Yale over dropping the requirement for Latin. White Collection, Northeast Historic Film/Billy Black) and Katharine White at right, Joel in his design office at the Brooklin Boat Yard, which he founded in 1960. ON GOLDEN POND… Joel White took to the water at a very young age, seen at left rowing a boat in an image from a home movie by E.B. He did, however, have a successful life as a noted naval architect and founder of the Brooklin Boat Yard in Brooklin, Maine. Sadly, Joel didn’t quite make it to the turn of the century - he died in 1997. …and in the same column he also pondered the future in terms of his infant son, Joel White: White offered still more observations on aviation safety in his “Notes and Comment” column… Prompted by a New York Times editorial, White pondered the day when the air would be thick with personal aircraft:ĪND THEY LAND WHERE?…The idea of city skies filled with flying commuters is nothing new, as this 1911 illustration by Richard Rummell from King’s Views of New York attests. 2, 1936 at right, a still image from a 1936 film, Things to Come, which showed people of the year 2036 getting around in autogiros while wearing groovy futuristic togas. Ray, vice president and chief pilot of the Autogiro Company of America, landed the AC-35 in a small downtown park in Washington. () WELL, IT WORKED…This two-seat AC-35 Autogiro (left) was developed for a Department of Commerce competition to create an “Aerial Model T.” James G. (From my print collection) COMMONPLACE, AT LEAST IN THE IMAGINATION…The autogiro appealed to the average Joe or Jill as well, featured in magazines such as the U.K.’s Practical Mechanics (June 1934) and Meccano Magazine (May 1931). SWEET…The Swiss-born architect and designer William Lescaze rendered this “House of the Future” in the late 1920s with a bullet-shaped motorcar in the carport and an autogiro perched on the roof. It was the darling of modernist architects and futurists of 1920s and 30s, who saw the flying machine taking its place alongside the automobile in the house of the future. White wasn’t the only one enthused about the autogiro. No doubt the folks at Pitcairn had the Rockne accident in mind when they touted the safety of their craft, which seemed impossible to crash. In the article, White referenced this Pitcairn Autogiro ad from the Apissue. On a windy day White boarded the autogiro at an airport “in awful Queens” - most likely the current site of La Guardia - and filed this report for the “A Reporter at Large” column: President Herbert Hoover is second from left. PHOTO OP…A Pitcairn PCA-2 Autogiro paid a visit to the White House on April 22, 1931. Half-helicopter and half-airplane, it was considered not only safer, but easier to fly, possibly opening up the sky to everyday commuters. White had previously written about the potential of the autogiro back in 1929 (Dec. The death of the famed Notre Dame football coach had White pondering a new, safer path for aviation that seemed to be embodied in a contraption called the autogiro. White’s love of flying, and how his (and the nation’s) exuberance for aviation suddenly came crashing down along with Knute Rockne’s plane in a Kansas wheat field. A few posts ago (the April 11 issue) I wrote about E.B.
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